The Importance Of Social Media


TOPIC OF THE DAY -  SOCIAL MEDIA | Capital Rise Investments

Why Is Social Media Important?

Why is social media important to businesses? Because nowadays your brand doesn’t really exist online if you’re not represented across all social channels – and regularly interacting with the people who’s interested in your product or services.

  • Facebook
  • Instagram
  • Adwords
  • PPC
  • And More


Targeted reach:  Using social media ads you reach out to targeted prospects, increase your conversions and ultimately get a higher return on investment.

Lower ad costs:  Social media Is cheaper than print media, TV and radio advertising.

Real-time performance analysis: Offline advertising, you’re unable to analyze the performance of your ad campaign. Which massively cripples your efforts. Social media ads on the other hand allow you to constantly keep track of how well (or how bad) your ad is performing. You’re able to change your ad on the fly and instantaneously see the results.

Boost Brand Awareness

  • Find Your Audience
  • Use Visuals
  • Create Conversations:
  • Measure Your Efforts
  • Build Authority

Increase Inbound Traffic

Understand Your Customers

  • Monitoring conversations
  • Broadcasting important messages, announcements and offers to customers
  • Offering prompt customer service to customers who are facing genuine problems

Enhance Brand Loyalty

  • Sharing Value-Oriented Content
  • Show your Human Side
  • Consistency


Social media marketing can prove to be really cost effective. Because as of today, even the paid social media campaigns, such as Facebook Ads, are cheaper than other advertising options such as search engine ads. Which means there’s a higher return on investment.

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